Meet Farah

I founded Lume after recognising a familiar disconnect in my own life: a full wardrobe, a demanding career and very little time to think about what I actually wanted to wear.

For 18 years, I worked in a demanding corporate career across EMEA. Alongside raising a family, I became used to putting other priorities first. Buying something convenient often felt easier than asking whether it felt like me.

Over time, I realised how many women shared that experience. Careers evolve, bodies change and priorities shift, yet our wardrobes can remain attached to an earlier chapter.

Long before Lume had a name, I enjoyed helping friends and family see their wardrobes differently: finding overlooked pieces, simplifying choices and creating room for what suited their lives.

Today, I combine that personal understanding with a Diploma in Personal Styling, certification in colour analysis through LCS and the structured thinking developed through my MBA and corporate career.

The Lume Method brings those experiences together. We start with you, make more of what you already own and build a style direction that feels personal and useful.

My role is to listen, offer a fresh perspective and help you make confident decisions. Your wardrobe should support the person you are today, with room to evolve as you do.